No idea how you would do this within the software (I know enough about programming to make me dangerous..lol), but what if there was a way that we could create a point system like there is in this group (Skool Group). I am thinking that if they could give a review to another business that is listed within the directory, they would receive points. Those points could be turned in for some sort of small service we offer. It would help businesses gain reviews for their business and be a huge benefit to anyone who is listed. It would incentivize people to keep coming back to the directory, leading to more traffic. It will also help get the directory to be picked up by search engines since the traffic would be there, and eventually, the domain authority would increase. A benefit to the owner of the directory is more exposure for their services by giving something small in return for redeemed points. If the business being listed in the directory feels they are gaining more value than expected, the business will tell others about it. This would be a great way to increase warm leads for the directory owner.